We English like nothing more than a bit of bad weather. It gives us something to talk about. We discuss it in the lift, in the bus queue and on the train. Bad weather is probably the only time that it’s acceptable for the English to talk to strangers!
The recent turmoil in the financial markets and the resulting chaos in all of our businesses have both intensified our desire to be ‘rapid’. We want things faster and cheaper. We want minimal fuss and we just want to get on with it. We’re practical people, we get things done and we want to prove this to the world. Music to the ears of anyone selling a rapid development tool but what about instructional designers (IDs)? Where do they fit in? Pah, I hear you say. Who needs an ID? Our subject matter experts know all there is to know. If we give them a tool that allows them to put their knowledge online, surely this will be better and more authentic than having a third party develop the material? It will certainly be a lot cheaper and faster!
Many of you may have seen David Carroll’s humorous tirade against United Airlines. Carroll, a Canadian musician, had his guitar damaged by United and although this was upsetting the customer service he received in the following nine months drove him to distraction – United just refused to accept any liability. So he wrote a song, made a video and put it on YouTube. Following over three million hits on YouTube and Mr Carroll’s appearance on all the major news networks, United scrambled to compensate the musician – but it was too late, the damage had been done.
I recently had the pleasure of working with some of our clients in the USA – a trip which I remember well for two journeys that I experienced. On the way to Heathrow, a young man in his twenties picked me up and no sooner had I got in, he started to tell me how the world was soon going to come to an end. How the government had stolen every opportunity and how he had been robbed of his future. He complained that ‘they’ were all corrupt and the working man was footing the bill. When I asked him what he was doing to make the situation better, he said “I’m just a taxi driver, what can I do?” Needless to say the ‘Welcome to Heathrow’ sign couldn’t come quick enough.
Saffron Interactive believes that there is a sure fire formula for ensuring that your e-learning is relevant and engaging: focus on the choices that your people make, every day. We also believe in putting learners back where they belong – at the centre of your e-learning.
There is little doubt that the ‘chatter’ surrounding m-learning is increasing in volume. Learning and development people are intrigued (and a little frightened) by the thought, business managers love the idea of training taking place during ‘dead’ time and learners see the undoubted value of training that can be accessed whenever they need it. Some of the chatter is hype but businesses ignore the potential value of m-learning at their peril.
“It is impossible to travel faster than the speed of light, and certainly not desirable, as one’s hat keeps blowing off.” -Woody Allen