“You don’t have to be an Ad to work here, but it helps” — how Strategic HR will be the new Don Drapers
As HR moves from the operational to the strategic there are going to be changes.
HR is now responsible not only for the operational needs of payroll, reward and recruitment, but also for growing the greater brand culture.
Culture is of course all-important from a compliance perspective. From Travis Kalanick at Uber to Trafigura dumping toxic waste in the Ivory Coast, movements fail not because the controls were too lax but because the value culture was absent amongst the worker population. Likewise, I would say that for compliance breaches, reporting and process failures are not entirely due to ignorance, but because employees don’t feel responsible. You can’t police every infraction. You’re going to need strategic methods of improving compliance.
We believe the employee engagement dilemma to be so pressing that last month we held a conference, Engage Change, to bring together a host of Heads of Learning, Talent, Engagement and Change to discuss strategies of how to tackle the problem head on. If you doubt the gravity of the issue, then look at these statistics and consider what that means for the world economy in an increasingly digital age. One of the key factors that allows an organisation to remain agile and respond to disruptive technologies whilst still growing is having a high employee engagement rate. Employees themselves, and millennials in particular, cite learning and development opportunities within an organisation as ranking higher than pay in keeping them engaged. So the burden of responsibility falls upon L&D departments to rekindle that engagement. But does this mean sweeping changes within an organisation? Here are 3 key employee engagement misconceptions our conference dispelled.
Can you think back to the most powerful learning experience you’ve ever had? Was there a class that you always looked forward to?
Mine was a class at university, not exceptional in its content but transformative because of the teaching methods used by the professor. He skillfully used the flipped classroom methodology to reach the promised land of education: it made me realise the unknown unknowns, the blind spots I never knew I had.
These experiences initiate deep learning moments, a rush of hormones that have us wanting to come back for more. In education, they have us diligently preparing for classes and continuing animated conversations long after they’re over. At work, quality learning re-ignites our excitement for what we do, energising and empowering us to create, think and do. In other words, it engages us.
Saffron Interactive, award-winning learning technologies and consultancy provider, and the LPI, a leading authority on learning and development, are teaming up to host an exclusive employee engagement event, Engage Change, at London’s Grange St Paul’s Hotel on 25 April.
The movie Avatar is on TV again, but in 2009, when it was released, did you subject yourself to the 2 hours and 42 minutes because you thought you were one of the few who hadn’t seen it? And do you try to avoid the ‘free taster’ stands in supermarkets because you can’t trust yourself not to buy something from them afterwards? And don’t even get me started on the stampedes caused by a rare Pokémon appearing in Hyde Park…