Over the last few decades, HR has been afflicted by bad press. Labelled with questionable misnomers like “human remains,” it’s suffered from employees and board members’ lack of faith in its:
- Business acumen
- Financial capability
- Global perspective
- Customer focus
In short, it’s not been perceived as adding value to an organisation, but rather as a cost. Sweeping changes to the world of work in the near future will mean this perception needs to be changed, but how can it be?
“You don’t have to be an Ad to work here, but it helps” — how Strategic HR will be the new Don Drapers
As HR moves from the operational to the strategic there are going to be changes.
HR is now responsible not only for the operational needs of payroll, reward and recruitment, but also for growing the greater brand culture.
Culture is of course all-important from a compliance perspective. From Travis Kalanick at Uber to Trafigura dumping toxic waste in the Ivory Coast, movements fail not because the controls were too lax but because the value culture was absent amongst the worker population. Likewise, I would say that for compliance breaches, reporting and process failures are not entirely due to ignorance, but because employees don’t feel responsible. You can’t police every infraction. You’re going to need strategic methods of improving compliance.