Saffron named Top 20 Gamification company for fourth year running
Saffron Interactive has once again been acknowledged as a ‘Top 20 Gamification Company‘ by Training Industry, remaining on the list since its inception.
Saffron’s inclusion in Training Industry’s prestigious Top 20 list recognises its innovative applications of gamification and drive to push the boundaries of the field. The list features only those providers who demonstrate true quality, capability and competitive differentiation. “This year’s 2017 Top 20 Gamification Companies are leading the way in developing and implementing innovative gaming techniques to engage and improve the corporate learning experience,” said Ken Taylor, president of Training Industry, Inc. Saffron’s 2017 award-winning business continuity simulation provided key evidence of these attributes.
“Saffron have always been at the forefront of using gaming and behaviour change techniques in learning design” said CEO Noorie Sazen. She adds “Saffron gamification means much more than points, badges, leader boards and trophies. Whether we create serious games, interactions within a course or peer dashboards; gamification is used with purpose and with a deep understanding of intrinsic human motivators.”
It is this method that has led to staggering returns on investment for clients like Michelin, where an independent auditor attributed a $100m brand value increase as being directly attributable to the learning intervention Saffron developed.
‘”From behaviour changing games to game changing behaviour’ is how we describe our approach” says Karim Ladak, COO. “We know gamification attracts learners, but our experience shows that transformative learning design is the key to lasting behavioural change.”
To find out more about just how Saffron uses award-winning gamification to deliver behavioural change that adds value, and how it could do so for your organisation, get in touch for a free consultation.