Telefónica came to Saffron not only because of our expertise in developing innovative learning solutions for mobile platforms with our trademark i-Cast™ software, but also for our track record of producing data protection courses for other big-name clients such as Capita, PwC and BT. We had valuable insight into the subject matter and how best to meet the learning objectives.
The contentious topic of data privacy remains central to the compliance agenda of any large telecoms company.
Under rising public scrutiny, Telefónica wanted to develop a fresh, new data protection course that built on the core knowledge that all staff members had of the business’ data protection principles. But with a caveat. Telefónica wanted a renewed focus on exactly how this knowledge could be applied.
They needed to turn the tables on employees who deal with private data every day. How did they feel about their own information being handled and shared? Can they apply that experience to a customer?
Our innovative solution highlighted how Telefónica’s processing of data affects customers, influences customers’ perceptions of the business, and how data usage and collection can risk breaching legislation, if mishandled. The training was mandatory for everybody in the business, so it had to be accessible and appealing to as broad an audience as possible.
Telefónica wanted a solution that could be rolled out to everyone in the business, no matter where they were based or how frequently they had access to a desktop computer. Saffron’s technical development concentrated on an HTML5 based rollout, supporting both desktop and mobile devices with entirely touch-compatible interactions.
The key to this course is simulations, in which learners are immersed in a situation that they would encounter in everyday life. We all have experience of ordering online, leaving our name and address, and paying for our goods using our credit cards. How many times do you stop to think about the data you’re entering?
The course makes full use of this narrative, using infographic animations and working simulations to immerse learners in the story. This leads the learner to think differently about data protection.
Content is delivered through unique interactions, making full use of the existing Telefónica brand iconography in order to make the learning attractive and playful, but still rooted in the core business identity.
The use of game mechanics in several interactions ensures this element of the course is ‘fun’. But serious games also do something very important: they win emotional investment in new behaviours, by satisfying three innate psychological needs: autonomy, relatedness and mastery.
By the end of the course, learners were able to identify how to protect their personal and company related data, swiftly and accurately report situations which breach the data protection policy, and confidently act to preserve Telefónica’s reputation.
Hydrogen has a demanding, competitive, and time-pressured learner-audience. So they needed to build a platform which could capture and keep the attention of recruitment consultants. The primary focus of this audience is to get back to the business of earning commission, and not necessarily learning that would improve their performance.
Though fast-growing, Hydrogen is a small to medium sized enterprise, with only 350 employees. Budget for the project was limited. To create a sustainable solution, we needed to work with an existing open source platform, Moodle, within a limited scope for development work.
After researching other LMS providers, Hydrogen approached Saffron because of our innovative approach to LMS development and design.
The open source aspect of our technology solution appealed to Hydrogen as it didn’t tie them into any expensive licence fees and restrictions.
We based our solution on the Saffron Grow distribution of Moodle. We wowed the client with a fresh design approach was inspired by the Windows 8 Metro tiles, which made use of existing brand iconography.
Our theme completely transformed the home page of Moodle into a personalised and colour-coded dashboard, inspired by the Windows 8 Metro style. The design is responsive for tablet and smartphones.
The central purple tile immediately directs learners to the elearning pathway in which they are enrolled and notifies them of pending activities. In addition, a live feed of selected content delivered via an RSS feed keeps learners updated on insights from the L&D team.
Whilst budgets were limited, Saffron found innovative design solutions which allowed us to use functionality native to Moodle, and existing tools to produce a corporate level of functionality on a much lower budget. Our development included:
- Learning organised in a bespoke, pathway course format underpinned by personal development plans
- Rating functionality, so content can be improved through social peer review
- The ability to ‘Add-a-note’ at any point, and also to print out a report which contains all the evidence of learning. This is ideal for the weekly performance reviews with supervisors that consultants need to attend
- A team reports block