We knew that to really change the learner’s behaviour, they needed to remember that they themselves are also consumers who are asked to share their data daily.
At the start of the course, the learner signs up to a fictional ride-sharing app, ‘Zoom’, and which requires them to share their data. The learner then begins to receive unwanted emails and disturbances on their social media.They experience the consequences of data misuse first-hand
Learners also advise colleagues on data issues in scenarios that are specific to real-life situations at ACCA. An 80% score in a unit results in a key principle badge being awarded, ensuring a culture of efficiency in handling people’s data.
We applied game mechanics by making the learner’s score visible as an icon throughout each unit, providing a visual cue to spur them on; learners can see their score level rise when they get a question right, motivating them to continue and fill up the badge to become a data guru!