The ‘endowment effect’ is the well-known theory in behavioural economics that a sense of ownership makes a big difference to how we think and act. On a transactional level, it means that people will pay more to retain something they already own than to obtain something similar which is owned by someone else even when there is no real cause for attachment. Put simply, a coffee cup becomes more valuable when it is my coffee cup.
“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”
Antoine de Saint-Exupery, French writer (1900–1944)
So you don’t believe me when I say that design is more about taking elements away than adding new ones? Try taking a look at the evolution of the Starbucks logo. The concept of ‘less is more’ may be a little clichéd, but you can see how powerful it is here: the simple, clean image is instantly recognisable and familiar; nothing is extraneous.
Against Violence and Abuse (AVA) works with education and youth practitioners around the country to develop and deliver prevention education programmes. Now Saffron Interactive, a bespoke e-learning provider, is helping AVA to create a new digital prevention portal. This will give practitioners the tools needed to increase the number of prevention programmes delivered to children and young people.
The HTML5 mark-up language has now been around for about three years. It’s not yet fully recommended by the World Wide Web Consortium (W3C) but, as of last December, it’s well on the way. Some of us have already embraced the change, thrown out Flash and welcomed HTML5 into our e-learning content. But what does HTML5 actually deliver above and beyond Flash? Is it right for you?