Our product would need to clearly differentiate itself from what had been done previously and show a step forward in SLS’s digital maturity journey. Feedback on the programme was that it needed more scenario-based learning, allow for more on-beach training, and to be fun and supportive to increase confidence to use the skills being covered.
Firstly, Saffron and SLS worked to address the balance of digital versus face-to-face learning. We determined together that the online programme should play a supporting role by covering basics and gently building confidence, giving trainers the room to build key skills like performing resuscitation and rescues in a hands-on way.
An exciting challenge was the primary audience: early on, we received statistics indicating that learners would overwhelmingly be in the 15-19 age bracket, forming a larger group than all other ages combined.