Saffron increases Diageo’s Brand Through Profit

Saffron Interactive, one of Europe’s leading e-learning, mobile and blended learning companies, is proud to announce the launch of the Brand Through Profit (BTP) bespoke e-learning course at Diageo.

This is the first collaboration between Saffron and Diageo, the world’s leading premium drinks business and represents a great achievement for both organisations.


BTP is one of six work streams within the Diageo’s Making People’s Lives Easier (MAPLE) programme. Saffron worked closely with the Diageo team to develop an expert understanding of the challenging content and to develop bespoke animations to complement Diageo’s brand imagery.

The result is a course that makes the financial subject matter accessible and engaging for learners, raising awareness of BTP and eliminating any misconceptions. More importantly, the training enables Diageo’s finance community to follow the process more accurately, thereby making a very real impact on business performance.

Mark Gorvin, a project manager at Diageo, says that people who had previously struggled with the topic now understand what it is all about, thanks to the course developed by Saffron. He says ‘the initial feedback I have had from people and the Academy team is that it is one of our best’ and cites the high standards in design and accessibility as key achievements. It is intended that the course will now be used to teach external consultants, as well as Diageo employees, about the subject.