A cutting-edge blended programme by Michelin and Saffron Interactive has been shortlisted for another prestigious industry award. Brand Usage by Dealers is now a finalist for the Learning Technologies Award at the 2016 Learning Awards in addition to its eLearning Awards shortlisting.
The promise of blended learning, mobile devices and gamification often rings hollow for businesses constrained by the inevitably challenging infrastructure of a global sales and marketing operation.
Judges recognised that this programme innovated within those constraints to significantly grow the value of the brand by changing the behaviours of employees which are hard to reach with traditional training. The resounding success of the programme is demonstrated by an independent analysis of brand value.
“The value of our totally bespoke approach to learning technologies is that we are not bound to a particular technology or product” says Noorie Sazen, CEO at Saffron. “Instead our solutions are tailored to the performance needs of our customers within the constraints they face.”
“The use of technology in a variety of traditional and non-traditional settings and its daring reversal of the typical shibboleths of blended learning is what makes this programme stand out. We hope it goes on to win the Gold award, but what we are really proud of is its impact on business performance.”