Raleigh, NC – July 25, 2019 – Training Industry today announced that Saffron Interactive has been named to the 2019 Top Training Companies™ List for the gamification sector of the learning and development market. Training Industry, the leading research and information resource for corporate learning leaders, prepares the Training Industry Top 20 and Training Industry Watch List reports on critical sectors of the training marketplace to better inform professionals about the best and most innovative providers of training services and technologies.
Selection to the 2019 Training Industry Top 20™ Gamification Companies List was based on the following criteria:
- Gamification features and capabilities.
- Innovativeness of offerings.
- Company size and growth potential.
- Quality and number of clients/users.
- Awards, recognition and competitive differentiation.
“This year’s Top 20 Gamification Companies continue to showcase the latest gaming designs and concepts to corporate training, making them engaging and entertaining for the learner, while focusing on moving the needle on their clients’ KPIs” said Ken Taylor, president of Training Industry, Inc. “These companies are enhancing their products and services, including training simulations, serious games and leader-boards. Learners can compete against each other or participate individually in an interactive experience that rewards learning and development.”
“Saffron Interactive’s gamified interactions use behavioural and neuroscience principles to target intrinsic motivations,” said Danielle Draewell, market research analyst at Training Industry, Inc. “Saffron uses its learning chatbot, Saffbot, and its virtual assistant, eaSe, to add a layer of realistic natural language processing.”
“We’re delighted to be on Training Industry’s list of Top 20 Gamification Companies for the 6th year in a row. Here at Saffron, we’ve been creating serious games and simulations for our clients since 2004. It’s our use of insights from behavioural science, innovation, immersive narratives and our learner-centric approach that keeps our name on this list year after year”, says Saffron’s COO, Karim Ladak. ‘From behaviour changing games, to game-changing behaviour’ is our mantra and we hope to continue to lead the industry by staying true to the values that have brought us this far.”
About Training Industry, Inc.
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About Saffron Interactive Ltd.
At Saffron we’re passionate about using digital technologies to improve performance, increase revenue and excite your people. We’re not interested in adding to the mountain of dull, mind-numbing ‘e-telling’ that often masquerades as elearning or platforms that are impersonal. We want your people to be inspired, to be energised, to make the right choices and to take action. This is what drives us.
Our business is based on our belief that learning is natural, that a love of learning is normal, that real learning is passionate, and that learning should be fun. We value questions above answers…creativity above fact regurgitation…individuality above uniformity…and excellence above standardised performance.
We pioneered mobile learning, blended learning and behavioural learning design. Our bespoke solutions are tailor made to achieve your business outcomes and we’re not bound to any specific technology. This leads to tangible results which are recognised in our many awards.
Recently Saffron has been the proud winner of the International Elearning Awards 2019, Top 20 Gamification Company 2019 and Learning and Performance Institute Top 15 Learning Technologies Provider.
Contact us today to start improving performance at your organisation.