Saffron featured in L&D Tech Trends report

Saffron Interactive (Stand 24) has contributed a thought-leadership piece on the business impact of gamification to Training Zone’s report. In the article, Saffron predicts that game-based reward systems will merge seamlessly with good user experience design in online learning.

‘For the next generation of learners, gaming will be a feature of the physical and digital landscape: a lens which shapes their perception of reality’ says Toby Harris, creative lead at Saffron, in the report. ‘This generation will internalise the specific reward-systems of games and seek them elsewhere.’

Saffron’s article analyses the latest industry thinking and practice, and offers up some specific ways in which gaming features can be applied to online learning. The report also features chapters on key trends including mobile learning, gamification, HTML5, content curation and social learning.

It’s available for free download here (registration required).

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Saffron Team - From behaviour changing games… to game changing behaviour